As on previous occasions, we are as if coating the old to sell it better. Treaties, lectures, studies, discussions, norms, awards... innovating - is it a novelty?
I asked professor Falconi, on the PGQP (The Quality Program in Southern Brazil) awards event stage, and he gave me the same answer I stand for: "innovating" is something we have always done, and in the language of quality this has been explained since the middle of the past century as a consequence of Juran's trilogy.
But how do we conceive, measure or evaluate it? I've asked many people and happened to received from an young man (the young are the ones who best understand this) an answer that defeats all theories: Innovation has 3 evaluation vectors: originality (from an inconsequential idea to a radical one), coverage (it can reach me, or it can reach the world), and the results it generates (affecting my pocket or the whole of civilization). Rate this as you wish and change the subject...
In the end, what matters in innovation is to speak less and do more.
It is not worth doing anything else if in your environment three processes will fail to be working properly:
collaborator suggestions - one piece of consistent feedback is enough for surveys to multiply, it is not necessary to have a marketing campaign;
new product development - as a robust process, managed as though it were the most important process in the company;
a stimulating climate - one in which errors are accepted and the PDCA runs the other way: instead of avoiding error repetition, one acts to repeat what is being done right....
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