Monday, 27 April 2015
Wednesday, 8 April 2015
Which Types of Goals Are Worth Measuring, And Which Aren't?
Goals ain't goals. There's not really a single and definitive application of this word. And one messy consequence of this is that when we go to measure our goals, we can end up with very trivial and useless measures.
Here are four basic types of goals: actions, milestones, targets and results. I've seen all four used in strategic and business plans. And the amount of frustration people have with the meaningfulness of their performance measures is directly related to which type of goal they are setting.
Here are four basic types of goals: actions, milestones, targets and results. I've seen all four used in strategic and business plans. And the amount of frustration people have with the meaningfulness of their performance measures is directly related to which type of goal they are setting.
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